Why networking works
Four ways through which networking will make any business more successful.
1. Boost your reputation
With the likes of Facebook and Twitter we are constantly networking over the internet but it is also great to take part in networking events in your area to meet people face to face. One of my biggest mottos is ‘People buy People’ so by showing your face people are more likely to remember you and you can boost your reputation.
2. Show off your skills
Not only are you showing your face to these people but you are also telling people about what you do. It is about the connections that can be gained by working together and utilising each others skills to work within a community. You may meet customers, suppliers and service providers who are all looking for similar benefits to widen their contact basis.
From all the people I have met if someone asks me if I know someone who does i.e. marketing I will recommend within the contacts I know and trust. Everyone would rather be recommended for anything they are going to spend money on as a customer whether it is a plumber, printed business cards or something else.
4. Make profitable business relationships
You can raise your profile by becoming a regular networker, getting your face and business known. You can meet new people from all areas of business and build mutually beneficial business relationships.